- Award-winning feature writer with proficient experience in social media marketing, e-communications, client relations, design, website management, blogging and editing
- Self-motivated with proven ability to manage multiple projects while meeting challenging deadlines
- Strong sense of dedication to company, brand and colleagues
Louisiana State University, Baton Rouge, La May 2011
Bachelor of Arts, Mass Communication, Print Journalism
Minor: Business Administration
Freelance Writer for Hire
May 2011 – Present
Blogger: I write weekly blogs that draw viewers in through SEO optimization, and keep them there through old-fashioned good writing.
Feature Writer: I wrote human interest features, snippets, bio’s and cover stories for Baton Rouge’s premier lifestyle magazine.
Social Media Manager: I create and post social content that generates interest and generates sales.
Manager, Social Marketing & Community Strategist, Luminess Air, Stafford, Texas
May 2016 – Present
Plan and execute content campaigns communicated through email, social and blogging for the three brands within the Luminess Air family. Coordinate strategic awareness campaigns surrounding new product launches to generate buzz among Influencers and within the social media world. Create content that educates audience across platforms—Facebook, Instagram, Twitter, Google+ and brand blogs—about skincare, beauty trends, tutorials and general health, leading them to our products that will help them achieve the result. Proofread and edit all digital and print collateral generated by the Art Department. Assist with copy writing for advertisements, email campaigns and other collateral pieces.
Social Media Specialist, Luminess Air, Stafford, Texas
Feb 2016 – April 2016
Plan and create content for Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube pages for the three brands in the Luminess Air cosmetics family. Assist with copy writing for advertisements, email campaigns, and miscellaneous print and digital collateral.
Sales and Marketing Manager, Houston Radar, Houston, Texas
Nov 2015 – Feb 2016
Plan, manage and coordinate all marketing efforts including: creating a social media presence, guiding the redesign of all print collateral, and leading the company in creating and maintaining a cohesive visual brand.
Develop relationships with clients and potential clients to assess and satisfy their ITS needs.
Communications Coordinator, LSU Foundation, Baton Rouge, Louisiana
Feb 2013 – July 2015
Served as writer and co-editor for semi-annual magazine, Cornerstone, distributed to 15,000 donors nationwide. Managed the planning and creative for a $30,000 advertising budget. Developed process of media archiving and media reporting. Managed company website, social media presence, e-communication and intranet. Created, designed and maintained “Cornerstone Online,” making the LSU Foundation’s magazine accessible, and sharable, to all. Generated monthly reports for LSU Foundation web presence, including Facebook, Twitter, website and news mentions. Supervised student graphic designer.
Received Silver Award for a Writing Collection in the CASE District IV Accolades, April 2015.
Creator/Editor, Baton Rouge Unveiled, Baton Rouge, Louisiana
Feb 2011 – May 2013
Wrote, edited and maintained a lifestyle blog featuring human-interest stories on the culture of Baton Rouge. Photographed interesting people, places, events and other nouns to accompany each post.
Administrative Assistant, Istrouma Baptist Church, Baton Rouge, Louisiana
Oct 2011 – Aug 2012
Wrote, designed and edited small and large-scale announcements and leaflets weekly. Coordinated large events for Preschool and Children’s Departments. Maintained organized system of finances, resources and time management for programs and events within the Children’s Ministry.
Intern, Louisiana House of Representatives, Baton Rouge, Louisiana
May 2011 – July 2011
Gathered information about house bills being presented through research, interviews, experience and attendance at House Committee meetings, press conferences and various political functions. Coordinated and conducted interviews with various La. representatives. Prepped interviewees to appear on camera. Reported and edited bill summaries for the La. House of Representatives unofficial media page, Open House. Designed and updated La. House of Representatives YouTube page.
Board Member, Baton Rouge Social Media Association
Jan 2015 – Dec 2015
Lead planning committee for Coastal Social 2015, a one-day social media summit. Assist fellow board members with their responsibilities as needed. (www.coastalsocialbr.com)
Social Media Team, The Louisiana Marathon
Helped manage The Louisiana Marathon’s social media presence (Facebook, Twitter and Instagram) during race week and weekend through scheduled and live posts and responding to questions and concerns.
Blogger, The Advocate LSU SuperFan
Aug 2014 – Dec 2015
Worked with team of bloggers to write regular blog posts for LSU fans during the 2014 LSU football season. (blogs.theadvocate.com/lsusuperfan)
Feature Writing; AP Style; Media Relations; Brand Management; Event Planning and Coordination; Social Media Marketing; Blogging; Website Management; Magazine Editing and Management
Software Skills: Adobe Illustrator; Adobe Photoshop; Adobe InDesign; Microsoft Office Suite; Hootsuite; Ellucian; iModules; Pipedrive; QuickBooks