The LSU Foundation is the primary fundraising arm for academics at Louisiana State University. I served as their communications coordinator for 2.5 years.
Before my time there, social media was not a priority, and posting happened once every few months. After deciding to take over the social media presence, I gradually increased the frequency of posts to Facebook and Twitter and created a post content calendar. When I left, Twitter posting had grown to once a day (at least) and Facebook to at least once per week. As a result, engagement grew, and followers doubled.